I've heard about podcast five or six (probably more) years ago and I'm still not sure what the fucking thing is for.
They've been around for more than 10 years, but they really became a
thing when more and more people started carrying around smart phones.
As for what they're for, what's any of this for?
To me it's just another way of storytelling. The big advantage of a podcast over a blog (or a book or a magazine) is it's still a relatively uncrowded field. It's a lot easier to get people to listen to a decently-made podcast than it is to get them to read a well-written blog.
It's easier because there are 175 million blogs (really), but only about 250,000 widely available podcasts. And of that quarter million, maybe 2% are listenable (sound-wise and content-wise). That 2% is probably applicable to blogs too, if you're looking at quality. So if it's 2%, when you say to someone, "Go read my blog," you're competing with 3.5 million other blogs. When you say, "Go listen to my podcast," you're competing with 5,000 other podcasts. Slightly better odds, yeah?
And it will probably be that way for a long time, because you can set up a state of the art blog for free in 15 minutes, but it's harder - and more expensive - to set up a podcast and get all the parts working together so people can actually listen to it without jumping through too many hoops. It doesn't
look that difficult, but I can say that it was a hell of a lot harder than I thought it was going to be.
I'd still do it over again though, because I think the potential benefits are worth the trouble. Generally speaking, the
connection to a listener is much stronger than it is to a reader, because listening to someone's voice in your ears is a more intimate thing than reading words on a page or a screen.
How cool would a
Chance Press podcast be? Or a
Bottle of Smoke podcast? I'd love to hear those guys talk about what's involved in making those books. And Justine has a wonderful accent that makes everything she says sound fancy.
Really, I'd listen to anyone who does anything interesting.