Marketing at its finest. Announce that somethign has sold 150,000 copies and then offer it free and you will find another million people that will take it. Then this person has a genuine best seller on his hands that he can try to sell for real money. Call this the Rush Limbaugh approach. He does not charge many of the stations that carry him, which is how he can claim 10,000 stations, or whatever he says. In his case, offer it free and then let the stations make a little money of it from local advertising, while he gets the big money for the national ads...
I think that this all started with that damn GRIT magazine. FTW.
Bill