Yes.
But LickTheStar is right when he says that 30,000 copies is "nothing." That's an amount the accountants would round off the sales of an Oprah book club-type book. They lose more than 30,000 copies in the mail. It's a lot to us, but in the scheme of things, insignificant.
Which makes most of our stuff...well, what's less than insignificant? How do you say that? ;)
It's a small crowd, the art and passion set. We are up against a great tide of people who elect presidents they want to "have a beer with," and that tide doesn't even notice us.