thank god... i've never met or corresponded w/the 10pt press guy, but i'd be way more sad about someone who makes beautifully-designed handprinted broadsides falling by the wayside than another "press" that designed their logo in MS paint, threw together a website, and churned out one print-on-demand book after another.
i feel bad ragging on any small press, since it's good that people do it in whatever form, but i remember being annoyed by what amounted to a spam message by the publisher, and i wonder how big balls you really need to run the kind of press that's basically one notch up the effort scale from just hosting a poetry/fiction blog.