I'll be honest and admit that the story behind my name is pretty pathetic.
Basically a large part of what I do where I work is converting & uploading tv commercials onto our website. I just happened to be uploading a COCA-COLA advert called "Hidden Formula" when I was signing up here, and I was stumped for names so I used the first thing that came into my head, which was the title of the Coca-cola ad that I had just finnished with.
So yeah, basically I am a product of mass-capitalism. Go me!