Why is Jagermeister so popular in the USA by the way?
It gives a bit of a narcotic buzz, in fact there was a rumor that opium was an ingredient, like the government might allow a beverage to contain this. It was a German digestif for a long time before they decided to go outside with it. Their advertising campaign is to sponser bands and events and they never have any traditional advertising. It became popular with rock bands and their fans starting in the early nineties I'm guessing. Goldshlager was introduced at the same time but hasn't been as popular, rumor was the "gold" in it were actual gold shaving (hee, hee).
Does taste like cough syrup but gives an odd buzz like Tequila, It does have a strange effect on some (like Tequila). An interesting fact is that it is brewed for five years, just like Scotch.